VIDEO | Lighting Asia/India’s Suryoday Consumer Awareness Campaign (Zindagi Non Stop, Phase I)

‘Suryoday™’ is a consumer education campaign designed to create awareness about quality assured off-grid lighting products and efficient appliances. This video documents the elements of Phase I of the campaign that was implemented in Bihar, Uttar Pradesh, and Odisha during September to December 2019. The campaign reached rural consumers through a 360 degree, integrated media approach that included traditional as well as non-traditional media.